INFORMATION CHANGE THE WORLD

International Journal of Education and Management Engineering(IJEME)

ISSN: 2305-3623 (Print), ISSN: 2305-8463 (Online)

Published By: MECS Press

IJEME Vol.6, No.4, Jul. 2016

The Role of Big Data in Internet Advertising Problem Solution

Full Text (PDF, 517KB), PP.10-19


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Author(s)

K.K. Hashimova

Index Terms

Big Data;Internet;Web page;Web-server;ETL;information technology;consumer;RTB;marketing; business;economy;advertising

Abstract

The article highlights Big Data and Internet advertisement problems. It describes the role of Big Data in the Internet advertising, and their interaction. The article explains the development and implementation of the Web-page concept, and evaluation of its effectiveness, as well as the obstacles for the work with Big Data. It thoroughly studies the role of big data in marketing.

Cite This Paper

K.K. Hashimova,"The Role of Big Data in Internet Advertising Problem Solution", International Journal of Education and Management Engineering(IJEME), Vol.6, No.4, pp.10-19, 2016.DOI: 10.5815/ijeme.2016.04.02

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