International Journal of Information Engineering and Electronic Business(IJIEEB)

ISSN: 2074-9023 (Print), ISSN: 2074-9031 (Online)

Published By: MECS Press

IJIEEB Vol.10, No.1, Jan. 2018

Roles of E–content for E–business: Analysis

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Shyam R. Sihare

Index Terms

E–content;digital marketing;traditional marketing;marketers;consumer


E–content marketing is an emerging strategy in a marketing arena to shift the paradigm from traditional marketing to digital marketing. Digital marketing is an appropriate alternative to collaborate with a traditional marketing for enhance marketing strategies to reach globally. In India used the different kind of marketing strategies, however, in recent times, marketers focus on a digital marketing keeping view of its effectiveness and efficiency. Furthermore, a marketer needs to develop such strategies which should be consumer oriented. The digital marketing should be based on consumer interest and their product requirements. In this research paper, we discuss digital marketing with a perspective of consumer interest and requirements. After analysis of the digital marketing, we found that it is a robust medium to reach as globally within a fraction of the second.  

Cite This Paper

Shyam R. Sihare," Roles of E–content for E–business: Analysis", International Journal of Information Engineering and Electronic Business(IJIEEB), Vol.10, No.1, pp. 24-30, 2018. DOI: 10.5815/ijieeb.2018.01.04


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