International Journal of Information Engineering and Electronic Business(IJIEEB)

ISSN: 2074-9023 (Print), ISSN: 2074-9031 (Online)

Published By: MECS Press

IJIEEB Vol.9, No.5, Sep. 2017

Image-based Digital Marketing

Full Text (PDF, 764KB), PP.10-17

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Shyam R. Sihare

Index Terms

Image-based marketing;traditional marketing;marketers;digital marketing


An image represents millions of words which is depend on people interpretation. If image application considers for the marketing arena, then it represents to masses of peoples of different categories as per their requirements. The image-based marketing is an innovative and creative phenomenon which highly depends on geographical areas as well as on the interest of different placed habitat consumers. At recent times, the digital devices are widespread and it possesses by common peoples for completion of their daily miscellaneous needs and services. That is why, a new globe is opened for digital marketing, especially image-based marketing. Marketers jolt out traditional marketing strategies and adopt new marketing strategies to enhance productivity and sale. However, it is possible by application of a digital communication medium due to its effectiveness and efficiency. At recent times, the marketing paradigm has been shift very rapidly as per consumer mindset, for that, it is essential to switch into modern marketing technique keeping in mind of future firm prospect and its prosperity. Hence, in this research article, we discuss of how product sale grows by adopting digital marketing strategies, with that, we analyzed consumer behavior.

Cite This Paper

Shyam R. Sihare, " Image-based Digital Marketing", International Journal of Information Engineering and Electronic Business(IJIEEB), Vol.9, No.5, pp. 10-17, 2017. DOI: 10.5815/ijieeb.2017.05.02


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