International Journal of Information Technology and Computer Science(IJITCS)
ISSN: 2074-9007 (Print), ISSN: 2074-9015 (Online)
Published By: MECS Press
IJITCS Vol.8, No.6, Jun. 2016
Airport Merchandising Using Micro Services Architecture
Full Text (PDF, 538KB), PP.52-59
Airport offers an ecosystem where passengers, airlines, airport, and merchants meet under one roof during travel. During the journey, there is a good amount of time spent by passengers on waiting or transit before boarding the flight. Passengers look for spending that time by shopping, dining, and entertainment. Airport merchants and airlines look for merchandising opportunities to acquire new customers, up-sell, and cross-sell their products and services. Highly personalized merchandising offers can be generated on the fly by combining contextual information from passenger profile, likes and interests, merchant offers, and location specific events, seasons, and festivals. To achieve this, a strong airport merchandising platform is needed. The goal of the airport merchandising platform is to exchange information in a seamless manner across travel systems. The platform is designed on microservices design principles that use information from airlines, airport, social media, and merchant systems. Microservices can promote quick development, deployment, and realization of services. Microservices also improve the time to market capabilities. Mobile and desktop applications consume them to offer a personalized shopping experience to the passengers.
Cite This Paper
Hari Bhaskar Sankaranarayanan, Viral Rathod,"Airport Merchandising Using Micro Services Architecture", International Journal of Information Technology and Computer Science(IJITCS), Vol.8, No.6, pp.52-59, 2016. DOI: 10.5815/ijitcs.2016.06.07
PRNewswire. Duty-Free Retailing Market Sales worth $73.6 Billion by 2019. http://www.prnewswire.com/news-releases/duty-free-retailing-market-sales-worth-736-billion-by-2019-500938661.html (last accessed Dec 2015).
Luxury Daily. Location-tailored boutiques provide personalized shopping experiences. http://www.luxurydaily.com/location-tailored-boutiques-provide-personalized-shopping-experiences/ (last accessed Dec 2015).
Data Informed. Why the Travel Industry, Long Data-Driven, Needs to Step Up Its Game.http://data-informed.com/travel-industry-long-data-driven-needs-step-game (last accessed Dec 2015).
NIIT. Airline–Traveler Relationship: Changing Paradigms with NDC. http://www.niit-tech.com/sites/default/files/Airline%20Traveler%20relationship%20-%20Changing%20Paradigms%20with%20NDC.pdf (last accessed Dec 2015).
IATA, IATA New Distribution Capability Standards: Implementation Guide 2.0. https://www.iata.org/whatwedo/airline-distribution/ndc/Documents/ndc-implementation-guide-v2.pdf (last accessed Dec 2015).
Tnooz. IATA claims solid progress with its New Distribution Capability.http://www.tnooz.com/article/iata-claims-solid-progress-with-ndc-for-airline-distribution/ (last accessed Dec 2015).
Sabre. Whitepaper on the Evolution of Customer Data, Sabre Airline Solutions. http://www.sabre.com/insights/airline-customer-data-challenges-and-complexities/ (last accessed Dec 2015).
Tomová, Anna, and Lucia Ramajová. Frequent Flyer Programs and Low-cost Airlines: Ongoing Hybridization?. Procedia-Social and Behavioral Sciences 110, 2014.p 787-795.
Wikipedia. Transactional Processing Facility. https://en.wikipedia.org/wiki/Transaction_Processing_Facility (last accessed Dec 2015).
Cerasis. Electronic Data Interchange or EDI in Transportation: Breaking Down What it is and How It Works. http://cerasis.com/2014/12/11/edi-in-transportation/ (last accessed Dec 2015).
Hospitalitynet, Global Distribution Systems in Present Times. http://www.hospitalitynet.org/news/4013406.html (last accessed Dec 2015).
Programmableweb. 134 Travel APIs: Kayak, Yahoo Travel, and HotelsCombined. http://www.programmableweb.com/news/134-travel-apis-kayak-yahoo-travel-and-hotelscombined/2012/02/28 (last accessed Dec 2015).
NCR, A Retail Evolution in Travel. http://www.ncr.com/wp-content/uploads/retail-revolution-travel-wp.pdf (last accessed Dec 2015).
PWC, Agile coding in enterprise IT: Code small and local. http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/microservices.html (last accessed Dec 2015).
Business Insider. Big companies and startups alike are jumping all over a trendy new tech called 'microservices' - here's why. Business Insider website. http://www.businessinsider.in/Big-companies-and-startups-alike-are-jumping-all-over-a-trendy-new-tech-called-microservices-heres-why/articleshow/47904028.cms (last accessed Dec 2015).
IEEE Software Engineering. Microservices.http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=7030212 (last accessed Dec 2015).
IATA. IATA Airline Industry Data Model, http://www.iata.org/whatwedo/passenger/Documents/Airline-Industry-Data-Model-PPT.pdf (last accessed Dec 2015).
Futuretravelexperince. The future of airport common use – will a one-size-fits-all solution ever be feasible?. http://www.futuretravelexperience.com/2014/07/future-airport-common-use-will-one-size-fits-solution-ever-feasible/ (last accessed Dec 2015)
Finnair. Slush API. https://slush.ecom.finnair.com/docs/#1 (last accessed Dec 2015).
Finnair. Finnair, Helsinki Airport and Reaktor challenge developers to create new services to air travelers.http://www.finnairgroup.com/mediaen/mediaen_7.html?Id=xml_2026732.html (last accessed Dec 2015).
Martin Fowler. Microservices. http://martinfowler.com/articles/microservices.html (last accessed Dec 2015).
Krylovskiy, Alexandr, Marco Jahn, and Edoardo Patti. "Designing a Smart City Internet of Things Platform with Microservice Architecture." Future Internet of Things and Cloud (FiCloud), 2015 3rd International Conference on. IEEE, 2015.
Hong, Kwanghee, Hocheol Jeon, and Changho Jeon. "UserProfile-based personalized research paper recommendation system." Computing and Networking Technology (ICCNT), 2012 8th International Conference on. IEEE, 2012.
Appery.io. Available: https://appery.io/ (last accessed Dec 2015).