K.K. Hashimova

Analysis Method of Internet Advertising-Marketing Information’s Dynamic Changes

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Author(s)

K.K. Hashimova ^1,*

1. Institute of Information Technology of Azerbaijan National Academy of Sciences, Baku, Azerbaijan

* Corresponding author.

DOI: https://doi.org/10.5815/ijieeb.2017.05.04

Received: 27 Apr. 2017 / Revised: 16 May 2017 / Accepted: 5 Jun. 2017 / Published: 8 Sep. 2017

Index Terms

Internet advertising marketing, effectiveness parameters, indicator vectors, Matrix of effectiveness parameters, integral indicator parameter, measure of dynamic change

Abstract

In the article internet advertising-marketing information’s dynamic changes, indicator parameters of that characterizes effectiveness of internet advertising campaign have been analysed. For evaluation of advertising activities, analysis of dynamic changes to obtain and calculation values of selective parameters have been researched. In equal time intervals obtained values from indicator parameters that is obtained with their values value matrix can be created. In order to eliminate inequal time intervals it is recommended interpolated operations should be conducted. Therefore, by selecting parameters which have statistical communication, through using experimental values of these parameters model has been established for evaluation of effectiveness of Internet advertising campaign.

Cite This Paper

Kamala.K.Hashimova, "Analysis Method of Internet Advertising-Marketing Information’s Dynamic Changes", International Journal of Information Engineering and Electronic Business(IJIEEB), Vol.9, No.5, pp. 28-33, 2017. DOI:10.5815/ijieeb.2017.05.04

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International Journal of Information Engineering and Electronic Business (IJIEEB)