[1]Prahalad, C. K. (2002). Strategies for the bottom of the economic pyramid: India as a source of innovation. Reflections: The SOL Journal, 3(4), 6-17.
[2]Hammond, A. L., Kramer, W. J., Katz, R. S., Tran, J. T., and Walker, C. (2007). The next 4 billion. Innovations: Technology, Governance, Globalization, 2(1-2), 147-158.
[3]Irelan, L. M., and Besner, A. (1966). Low Income Outlook on Life, in L. M. Irelan (ed.), Low Income Lifestyles (U.S. Department of Health, Education, and Welfare, DC), 1–8.
[4]Prahalad, C. K., & Hammond, A. (2002). Serving the world's poor, profitably. Harvard business review, 80(9), 48-59.
[5]Prahalad, C. K. (2010). The Fortune at the Bottom of the Pyramid, Revised and Updated.
[6]Jaiswal, A. K. (2008). The fortune at the bottom or the middle of the pyramid?. Innovations: Technology, Governance, Globalization, 3(1), 85-100.
[7]Davidson, K. (2009). Ethical concerns at the bottom of the pyramid: Where CSR meets BOP. Journal of International Business Ethics, 2(1), 22-32.
[8]Karnani, A. (2009). Romanticising the poor harms the poor. Journal of International Development: The Journal of the Development Studies Association, 21(1), 76-86.
[9]Hart, S. L. (2017). Prologue: defining the path towards a BoP 3.0. In Base of the Pyramid 3.0 (pp. 1-4). Routledge.
[10]Dey, B. L., Pandit, A., Saren, M., Bhowmick, S., and Woodruffe-Burton, H. (2016). Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29(C), 40-48.
[11]Cañeque, F. C., and Hart, S. L. (Eds.). (2017). Base of the pyramid 3.0: Sustainable development through innovation and entrepreneurship. Routledge.
[12]Agnihotri, A. (2017). Responsible innovation at the bottom of the pyramid. Journal of Business Strategy, 38(3), 40-47.
[13]Panda, D., Chakladar, D. D., and Dasgupta, T. (2020). Multimodal system for emotion recognition using EEG and customer review. In Proceedings of the Global AI Congress 2019 (pp. 399-410). Springer, Singapore.
[14]Panda, D., Masani, S., and Dasgupta, T. (2021). Packaging-influenced-purchase decision segment the bottom of the pyramid consumer marketplace? Evidence from West Bengal, India. Asia Pacific Management Review, 1-9.
[15]Panda, D., Mukhopadhyay, S., Shaw, T. N., & Banerjee, S. (2022). BiblioBoP: a promising scope of bottom of the pyramid related research through a bibliometric approach. International Journal of Bibliometrics in Business and Management, 2(1), 75-105.
[16]Panda, D., Chakladar, D. D., & Dasgupta, T. (2022). Impact of packaging attributes in the classification of urban and rural bottom of the pyramid consumers. Journal of Packaging Technology and Research, 6(1), 23-32.
[17]Sarkar, S. (2018). Grassroots entrepreneurs and social change at the bottom of the pyramid: the role of bricolage. Entrepreneurship & Regional Development, 30(3-4), 421-449.
[18]Blocker, C. P., et al. (2013). Understanding poverty and promoting poverty alleviation through transformative consumer research. Journal of business research, 66(8), 1195-1202.
[19]Ozanne, J., Pettigrew, S., Crockett, D., Fuat Firat, A., Downey, H., and Pescud, M. (2011). The practice of transformative consumer research-some issues and suggestions. Journal of Research for Consumers, 19, 1-7.
[20]Wong, N., et al. (2011). Rethinking materialism: A process view and some transformative consumer research implications. Journal of Research for Consumers, 19, 1-4.
[21]O'guinn, T. C., and Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of consumer research, 16(2), 147-157.
[22]Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of consumer policy, 17(2), 159-179.
[23]Eckhardt, G. M., and Mahi, H. (2012). Globalization, consumer tensions, and the shaping of consumer culture in India. Journal of Macromarketing, 32(3), 280-294.
[24]Etzel, M. J., Walker, B. J., and Stanton, W. J. (2005). Fundamentals of Marketing Management, McGraw-Hill Publishing Co.
[25]Rucker, D. D., & Galinsky, A. D. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 35(2), 257-267.
[26]Keillor, B. D., D'Amico, M., and Horton, V. (2001). Global consumer tendencies. Psychology & Marketing, 18(1), 1-19.
[27]Chikweche, T., and Fletcher, R. (2012). Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities. Journal of Consumer Marketing, 29(7), 507-520.
[28]Guesalaga, R., and Marshall, P. (2008). Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers. Journal of Consumer Marketing, 25(7), 413-418.
[29]Gupta, S., and Srivastav, P. (2016). Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal. The International Review of Retail, Distribution and Consumer Research, 26(1), 75-94.
[30]Mano Raj, S. J., and Selvaraj, P. (2007). Social changes and the growth of Indian rural market: An invitation to FMCG sector, Conference Proceeding by Indian Institute of Management Kozhikode, 103-110.
[31]Alur, S., and Schoormans, J. P. (2013). Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research. International Journal of Retail & Distribution Management, 41(3), 189-200.
[32]Martin, K. D., and Paul Hill, R. (2012). Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid. Journal of consumer research, 38(6), 1155-1168.
[33]Bhagat, R. B. (2005). Rural‐urban classification and municipal governance in India. Singapore Journal of Tropical Geography, 26(1), 61-73.
[34]Nakata, C., and Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: A contextualized model. Journal of Product Innovation Management, 29(1), 21-32.
[35]Dantas, M. I., Minim, V. P., Deliza, R., and Puschmann, R. (2004). The effect of packaging on the perception of minimally processed products. Journal of International Food & Agribusiness Marketing, 16(2), 71-83.
[36]Chatterjee, I. (2007). Packaging of Identity and Identifiable Packages: A study of women–commodity negotiation through product packaging. Gender, Place and Culture, 14(3), 293-316.
[37]Gao, L., Wheeler, S. C., and Shiv, B. (2009). The “shaken self”: Product choices as a means of restoring self-view confidence. Journal of Consumer Research, 36(1), 29-38.
[38]Valiquette, C. A., Lesage, A. D., Cyr, M., and Toupin, J. (1994). Computing Cohen’s kappa coefficients using SPSS MATRIX. Behavior Research Methods, Instruments, & Computers, 26(1), 60-61.
[39]Oodith, P. D. (2018). Size and Shape: The Influence of Packaging on South African BOP Consumers' Decision-Making. Journal of Economics and Behavioral Studies, 10(1 (J)), 6-21.
[40]Ojha, N. P. ((accessed on July 23, 2020)), Winning with the Indian Consumer. https://www.bain.com/contentassets/ef45097bcaf54c0b9eb46f6fbd2d0e39/ bain_report_winning_with_the_indian_consumer.pdf.
[41]Van Raaij, W. F., and Gianotten, H. J. (1990). Consumer confidence, expenditure, saving, and credit. Journal of Economic Psychology, 11(2), 269-290.
[42]Jansen van Rensburg, M., and Van Biljon, W. (2011). Branding and packaging design: key insights on marketing milk to low-income markets in South Africa. African Journal of Business Management, 5(22), 9548-9558.
[43]De Mooij, M. (2000). The future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour. International marketing review, 17(2), 103-113.
[44]Díaz-Pichardo, R., Sánchez-Medina, P. S., and Garcia De la Torre, C. (2017). Explaining inequality within the BoP: urban vs. rural Journal of Developmental Entrepreneurship, 22(03), 1750016.
[45]Davis, R. H., and Westbrook, G. J. (1985). Television in the lives of the elderly: Attitudes and opinions. Journal of Broadcasting & Electronic Media, 29(2), 209-214
[46]Bondad-Brown, B. A., Rice, R. E., and Pearce, K. E. (2012). Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity. Journal of Broadcasting & Electronic Media, 56(4), 471-493.
[47]Bernheim, B. D., Garrett, D. M., and Maki, D. M. (2001). Education and saving: The long-term effects of high school financial curriculum mandates. Journal of public Economics, 80(3), 435-465.
[48]Kashyap, P. (2016). Rural marketing, 3/e. Pearson Education India.
[49]Cutright, P. (1971). Income and family events: Marital stability. Journal of Marriage and the Family, 33(2), 291-306.
[50]Deaton, A., and Paxson, C. (1998). Economies of scale, household size, and the demand for food. Journal of political economy, 106(5), 897-930.
[51]PWC ((accessed on July 23, 2020)), Fast Moving Consumer Goods. https://www.ibef.org/download/FMCG_sectoral.pdf.
[52]Chien, Y. W., and Devaney, S. A. (2001). The effects of credit attitude and socioeconomic factors on credit card and installment debt. Journal of Consumer Affairs, 35(1), 162-179.
[53]Etikan, I., Musa, S. A., and Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American journal of theoretical and applied statistics, 5(1), 1-4.
[54]Mick, D. G., Pettigrew, S., Pechmann, C. C., and Ozanne, J. L. (Eds.). (2012). Transformative consumer research for personal and collective well-being. Routledge.
[55]Gupta, S., and Sesa, C. (2015). The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications. In Innovations in Social Marketing and Public Health Communication (pp. 335-348). Springer, Cham.
[56]Crockett, D., and Wallendorf, M. (2004). The role of normative political ideology in consumer behavior. Journal of Consumer Research, 31(3), 511-528.
[57]Curtin, R. T. (1982). Indicators of consumer behavior: The University of Michigan surveys of consumers. Public Opinion Quarterly, 46(3), 340-352.
[58]Variawa, E. (2011). Buying behaviour and decision-making criteria of Base of the Pyramid consumers: the influence of packaging on Fast Moving Consumer Goods customers’ brand experience (Doctoral dissertation, University of Pretoria).
[59]Arenius, P., and De Clercq, D. (2005). A network-based approach on opportunity recognition. Small business economics, 24(3), 249-265.
[60]Cohen, N., and Arieli, T. (2011). Field research in conflict environments: Methodological challenges and snowball sampling. Journal of Peace Research, 48(4), 423-435.
[61]Anderson, J., and Billou, N. (2007). Serving the world's poor: innovation at the base of the economic pyramid. Journal of Business Strategy, 28(2), 14-21.
[62]Luttmer, E. F. (2005). Neighbors as negatives: Relative earnings and well-being. The Quarterly journal of economics, 120(3), 963-1002.
[63]Purvez, M. S. A. (2003). Making use of mediating resources: social network of the extreme poor in Bangladesh. Impact Monitoring and Evaluation Cell, PROSHIKA.
[64]Brislin, R. W. (1970). Back-translation for cross-cultural research. Journal of cross-cultural psychology, 1(3), 185-216.
[65]Sagar, V. R., & Kumar, S. (2005). Packaging requirements for raw & processed foods. Beverage & Food World, 32, 24-28.
[66]SinghStolle, D., Hooghe, M., and Micheletti, M. (2005). Politics in the supermarket: Political consumerism as a form of political participation. International political science review, 26(3), 245-269.
[67]Cortes, C.; and Vapnik, V.N. (1995). Support-vector networks. Machine Learning. 20 (3), 273–297.
[68]Mukhopadhyay, S.; Das, N.K.; Kurmi, I.; Ghosh, N.; Pradhan, A.; and Panigrahi, P.K. (2017). Tissue multifractality and hidden Markov model based integrated framework for optimum precancer detection. Journal of Biomedical Optics 22(10), 105005.
[69]Pratiher, S.; Mukhopadhyay, S; Barman, R; Pratiher, S; Pradhan, A; Ghosh, N; and Panigrahi, P.K. (2017). Optical diagnosis of cervical cancer by higher order spectra and boosting. Proc. SPIE, 10063.
[70]Liakos, K.G., Patrizia B., Dimitrios M., Simon P., and Dionysis B. (2018). Machine Learning in Agriculture: A Review. Sensors, 18(8), 2674.
[71]Walker, S.H.; and Duncan, D.B. (1967). Estimation of the probability of an event as a function of several independent variables. Biometrika. 54 (1/2): 167–178.
[72]Altman, N.S. (1992). An introduction to kernel and nearest-neighbor nonparametric regression. The American Statistician. 46 (3): 175–185.
[73]Alvarez, S. A. (2002). An exact analytical relation among recall, precision, and classification accuracy in information retrieval. Boston College, Boston, Technical Report BCCS-02-01, 1-22.
[74]Angiulli, F., and Fassetti, F. (2007). Detecting distance-based outliers in streams of data. In Proceedings of the sixteenth ACM conference on Conference on information and knowledge management (pp. 811-820).
[75]Gronmo, S. (1988). Compensatory consumer behavior: Elements of a critical sociology of consumption. The sociology of consumption, 65-85.
[76]Ireland, J. (2008). Lessons for successful BOP marketing from Caracas' slums. Journal of Consumer Marketing, 25(7), 9.
[77]Woodruffe, H. R. (1997). Compensatory consumption: why women go shopping when they’re fed up and other stories. Marketing Intelligence & Planning, 15(7), 325-334.
[78]Wilcox, J. A. (2007). Forecasting components of consumption with components of consumer sentiment. Business Economics, 42(4), 22-32.
[79]East, R., Harris, P., Willson, G., and Hammond, K. (1995). Correlates of first‐brand loyalty. Journal of Marketing Management, 11(5), 487-497.
[80]Banerjee, A. V., and Duflo, E. (2007). The economic lives of the poor. Journal of economic perspectives, 21(1), 141-168.
[81]Gbadamosi, A. (2009). Low‐income consumers' reactions to low‐involvement products. Marketing Intelligence & Planning, 27(7), 882-899.
[82]Fan, Y. W., and Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
[83]Kulkarni, V. R. (2011). Customer Expectation Management in Convenience Stores Format in Organized Retail in India. IUP Journal of Marketing Management, 10(4).
[84]Rossi, P. H., & Weber, E. (1996). The social benefits of homeownership: Empirical evidence from national surveys. Housing policy debate, 7(1), 1-35.
[85]Judd, V. C. (1987). Differentiate with the 5th P: People. Industrial Marketing Management, 16(4), 241-247.