IJITCS Vol. 5, No. 5, 8 Apr. 2013
Cover page and Table of Contents: PDF (size: 601KB)
Full Text (PDF, 601KB), PP.29-37
Views: 0 Downloads: 0
Web Metrics, Navigability Metrics, Banking Website, Public Banks, Private Banks, Popularity, Importance
The recent exponential growth of Internet has made the online banking very popular .It has become integral part of life for many people. But still the majority of people have probably not even tried it yet possibly because the websites of the banks are too complicated to understand and navigate. It has therefore become important to evaluate the quality of the banking websites. Most of the studies in the literature on banking websites have focused on evaluating the quality of services of these websites. In this paper we have investigated the structural properties of the websites with emphasis on navigability study of these business sites. Also evaluated the correlation between the navigability, popularity and importance of the Web sites.
Arvinder Kaur, Diksha Dani, "The Web Navigability Structure of E- Banking in India", International Journal of Information Technology and Computer Science(IJITCS), vol.5, no.5, pp.29-37, 2013. DOI:10.5815/ijitcs.2013.05.04
[1]J. Kleinberg, R. Kumar, P. Raghavan, S. Rajagopalan, A. Tomkins: “The Web as a graph:measurements, models, and methods”, In proceedings of the 5th annual international conference on Computing and combinatorics, COCOON‟99, pp.1-17,1999
[2]D. Selz, and P. SchuberP. “Web assessment: A model for the evaluation and the assessment of successful electronic commerce applications”, Electronic Markets, vol 7, no 3, .46-48.
[3]J. Ho. “Evaluating the World Wide Web: A global study of commercial sites”, Journal of Computer Mediated Communication, no 3, vol 1, 1997.
[4]J.W. Palmer “Web Site Usability, Design, and Performance Metrics”, Information Systems Research, vol 13, no 2, 151-167, 2002.
[5]O. Signore, "A Comprehensive Model for Web Sites Quality. In Proceedings of the Seventh IEEE international Symposium on Web Site Evolution, September 26 - 26, 2005.
[6]L. Olsina Santos, “Web-site Quality Evaluation Method: a Case Study on Museums”, In Proceedings of 2nd Workshop on Software Engineering over the Internet - ICSE 1999, Los Angeles, 1999.
[7]Yuming Zhou, Hareton Leung, “Mnav: A Markov Model-Based Web Site Navigability Measure” IEEE Transactions On Software Engineering,Vol. 33, No. 12,December 2007.
[8]S.Vaucher and H.A.Sahraoui “Multilevel evaluation of web site navigability” In proceeding of 12th IEEE International symposium on Web Site Evolution,WSE pp. 93-100, 2010
[9]H. Zhu and Y. Zhang, “Navigability Design and Measurement”, Encyclopedia of Portal Technologies and Applications, pp: 642-646, 2007.
[10]P.Zaphiris, “Depth Vs Breadth in the Arrangement of Web Links”, Proceedings of the 44th Annual Meeting of the HumanFactors and Ergonomics Society [CD-ROM], San Diego, CA, USA, July 30 – August 4, pp. 139- 144,2000.
[11]D. Wenham, P. Zaphiris, “User Interface Evaluation Methods for Internet Banking Web Sites: A Review, Evaluation and Case Study”. In J. Jacko, C. Stephanidis (Ed.), Human-Computer Interaction, Theory and Practice, pp. 721-725,2003.
[12]W. Chin-Shan,F. Cheng and H. Lin, “Web site Usability Evaluation of Internet Banking in Taiwan”. The Journal Of Internet Banking and Commerce (JIBC), Vol. 9, No. 1, 2004.
[13]D. Eduardo, P. R. Morena and A. Tomi “Internet Banking in Brazil: Evaluation of Functionality, Reliability and Usability” The Electronic Journal of Information Systems Evaluation, Vol. 8, Iss. 1, pp 41-50, 2005.
[14]N. Nouman, “Website Content Accessibility of Banks Websites in Pakistan Using WCAG 2.0” ARPN Journal of Systems and Software, Vol. 2, No. 1, January 2012.
[15]E. Bonsón-Ponte, T. Escobar-Rodríguez, F. Flores- Muñoz, "Navigation quality as a key value for the webpage of a financial entity", Online Information Review, Vol. 32 Iss: 5, pp.623 – 634, 2008.
[16]H. Achour and N. Bensedrine, “An evaluation of internet banking and online brokerage in Tunisia”, In Proceedings of the 1st International Conference on EBusiness and E-learning (EBEL), Amman, Jordan, p.147-158, 2005.
[17]P. Vijayan and B. Shanmugam, “Service quality evaluation of internet banking in Malaysia”, Journal of Internet Banking and Commerce, v. 8, n. 1, 2003.
[18]M. S. Khan and S. S. Mahapatra, “Service quality evaluation in internet banking: an empirical study in India”, Int. J. Indian Culture and Business Management, Vol. 2, No. 1, 2009.
[19]M.Aburrous, M.A.Hossain,F.Thabat K.Dahal “Intelligent Quality Performance Assessment for E- Banking Security using Fuzzy Logic” in . Fifth International Conference on Information Technology: New Generations, 2008. ITNG 2008.
[20]F.J. Miranda, R. Cortés, and C. Barriuso, “Quantitative Evaluation of e-Banking Web Sites: an Empirical Study of Spanish Banks” The Electronic Journal Information Systems Evaluation Volume 9 Issue 2, pp 73 – 82, 2006.
[21]T. Kaya and C. Kahraman “A Fuzzy Approach to E-Banking website Quality Assessment Based on Integrated AHP-ELECTRE method”, Technological and Economic Development of Economy, Volume 17, Issue 2, 2011.
[22]M. Buenadicha, A.Chamorro,F.J. Miranda and O.R. González “A new Web Assessment Index: Spanish `Universities analysis”. Internet Research: Electronic Networking Applications and Policy, vol 11, no 3, 2000.
[23]S. T. Surulivel, C. Vijaya Banu, R. Amudha and B. Charumathi, “Quantitative Evaluation of Web Site of Banks Operating in India: An Empirical Study”, European Journal of Social Sciences, ISSN 1450-2267 Vol.29 No., pp.175-187, 2012.
[24]Dr. A. R. Joshi, Director Banking Studies and Risk Modelling Division Department of Statistics and Information Management Reserve Bank of India “A profile of banks:2010-11” published on September 02,2011 Available at http://rbidocs.rbi.org.in/rdocs/Publications
[25]Money Whiz ,News&Analysis: “Seven percent account holders in India use net banking: Study” . Available at: <http://www.moneywiseindia.in/Sectors.aspx?SecId=1&NewsId=18>, 08 September, 2012, retrieved on August 17,2012
[26]D.J. Aumueller, “A Tool for Gathering, Analysing, Exporting, and Visualizing the Structure of a Website,” master's thesis, Inst. of Comm. Studies, Univ. of Leeds, 2003.
[27]Gephi, an open source graph visualization and manipulation tool <www.gephi.org>
[28]L. Lu. “The Diameter of Random Massive Graphs”, In Proceedings of the Twelfth Annual ACM-SIAM Symposium on Discrete Algorithms, pp. 912-921 2001.
[29]B. Huberman and L. Adamic, “Growth dynamics of the WorldWide Web”, Nature, vol. 399 pp. 130, 1999.
[30]blog:What is in the serp. Available at: <http://www.paulmacp.com/blog/what-is-in-the-serp >
[31]Google page rank calculation tool < www.prchecker.info/check_page_rank.php>
[32]Alexa traffic rank .www.alexa.com
[33]How many are there questions and answers < http://www.howmanyarethere.org> Available at: <http://www.howmanyarethere.org/category/internet>
[34]Internet Banking? A global way to banks in India,posted on June 2,2011 http://www.banksavers.org/banking/internet-banking-a- global-way-to-banks-in-india.html