International Journal of Information Technology and Computer Science(IJITCS)

ISSN: 2074-9007 (Print), ISSN: 2074-9015 (Online)

Published By: MECS Press

IJITCS Vol.7, No.12, Nov. 2015

Noise and Feedback in Online Communication on Sex: A Study of Nigerian's Conversations on Pornography in Nollywood on Social Networks

Full Text (PDF, 270KB), PP.59-66

Views:87   Downloads:3


F. P. C. Endong

Index Terms

Social Media;Noise;Feedback;Communication Process;Encoding-Decoding Theory


Social networks constitute a suitable forum for debate, and exchange on any sort of topic especially highly sensitive issues. They offer a fertile platform for debate on thorny societal issues such as politics, sex, culture and religion among others. Given the fact that they favor anonymity, openness and non-accountability for voiced opinion, a good number of Nigerians have found them suitable for, "hot", "aggressive" and very passionate discussions over subjects like sex, sexuality and religious convictions – issues which have remarkably remained somehow taboos in the Nigerian society. This paper investigates the conduct of online debates and opinion formation on sex in the prolific Nigerian motion picture industry (Nollywood). It is based on the content analysis of 516 comments by Nigerians, reacting or debating online (in social networks) on pornography in the Nigerian film industry. The paper seeks to explore and quantify the phenomenon of noise in online communication (conservation and debate) on sex by Nigerians. It equally examines how this noise affects communication flow in online debate on pornography in the Nigerian film industry. It argues that being somewhat considerable, noise in such a communication context, is mainly psychological in nature, due principally to the dominance of conservative beliefs on sex and pornography in the Nigerian society. This conservatism motivates most Nigerians to mainly have preconceived stereotypes, notions and biases on sex and pornography and to adopt judgmental and censuring reactions to most attempts to celebrate pornography. The effect of the psychological noise (as observed in online conversation on pornography) is mainly to orchestrate a change of topic from sex to other sensitive issues as politics and religion or engender insults and counter insults which further negatively affect communication.

Cite This Paper

F. P. C. Endong,"Noise and Feedback in Online Communication on Sex: A Study of Nigerian's Conversations on Pornography in Nollywood on Social Networks", International Journal of Information Technology and Computer Science(IJITCS), vol.7, no.12, pp.59-66, 2015. DOI: 10.5815/ijitcs.2015.12.07


[1]L. Williams, Hard Core: Power, Pleasure, and The “Frenzy of the Visible”. Berkeley: University of California Press, 1999. 

[2]J. Miller, “Kink Unbound (?): Pursuing Pleasure and profit in Pornography” in Schuyikill, Graduate Journal, 34(2), pp. 20-34, 2012.

[3]M. E. Wiesner-Hanks, Christianity and Sexuality in the Early Modern World. London: Routledge, 2012.

[4]M. Foucault, The History of Sexuality I: An Introduction, New York: Random House, 1999. 

[5]F. P. Endong, and E.E. Obonganwan, “Sex in Christian Movies: a Study of Roger Young’s the Bible: Joseph and Mel Gibson’s the Passion of the Christ”. IJCMS: International Journal of Communication and Media Sciences, 2(2), 11-21, 2015.

[6]A. Salawu, Sex in Yoruba News Papers” In Salawu (Ed) Indigenous Language Media in Africa. Lagos: Centre for Black and African Arts and Civilisation (CBAAC), 2006, pp.42-63.

[7]A. Ojo, Religion and Sexuality: Individuality, Choice and Sexual Rights in Nigerian Christianity. Lagos: Africa Regional Sexuality Resource Center, 2005.

[8]J. R. Dominick, The Dynamics of Mass Communication (11th Edition). New York: McGrraw Hill, 2011.

[9]C. Nwamuo, “The Nigerian Female Journalist and Communication Faulters”. WAACLAS: West African Association for Commonwealth Literature and Language Studies, 3(2), 20-34, 2010.

[10]E. Aly, D. Weimann-Sarks, and G. Weimann, “Making ‘Noise’: An Analysis of the Say No to Terrorism Online Campaign”. Perspective on Terrorism, 8(5), pp.182-199, 2014.

[11]T. O’Sullivan, Key Concepts in Mass Communication. London: Methuen &Co, Ltd, 1993.

[12]P. Shachaf, and N. Hara, “Beyond Vandalism: Wikipedia Trolls”. Journal of Information Science, 36(3), pp. 357-370, 2010.

[13]S. Herring, et al. “Searching for Safety Online. Managing ‘Trolling’ in Feminist Forums”. The Information Society, 18(5), pp. 371-384, 2002.

[14]A. Chadwick, Internet Politics: States, Citizens and New Communication Technologies. Oxford: Oxford University Press, 2006.

[15]T. Huffaker, and S. L. Calvert, “Yes but … Positive Politeness in Conversation Arguments”. Journal of Language and social Psychology, 16(2), pp. 222-239, 1997.

[16]M. Rodino, “Breaking out Binaries: Re-conceptualizing Gender and its Relationship to Language in Computer-Mediated Communication”. Journal of Computer-Mediated Communication, 3(3), pp.17-25, 1997.

[17]M. J. Kushing, and K. Kitchener, “Getting Political on Social Network Sites: Exploring Online Political Discourse on Facebook”. First Monday, 14(11), pp.108-131, 2009.

[18]N. J. Stroud, “Polarization and Patisan Selective Exposure”. Journal of Communication, 60(3), pp.556-576, 2010. 

[19]M. Vonover, et al Political Polarization on Twitter in ICWSM, [Online] Available at Accessed on the 25/5/2015. 

[20]F. Xiong, and Y. Liu, “Opinion Formation on Social Media: An Empirical Approach”. Chao: An Interdisciplinary Journal of Nonlinear Sciences, 24(1), pp.193-215, 2014.

[21]E. K. Ketchum, “Gendered Uprisings: Desire, Revolution and the Internet’s ‘Unintended Consequences’”. Transformation, 23, pp. 121-145, 2013.

[22]O. Yu-Won, “Willingness to Speak out: Comparison Between Online Versus Offline Communication”. Korean Journal of Journalism and Mass Communication Studies, 50(3), pp.175-205, 2014.

[23]O. Esan, “Appreciating Nollywood: Audiences and Nigerian Films”. Particip@tions, 5(1), pp.68-75, 2008.

[24]O. Okanatotor, “Pornography: Every Young Man’s Battle!”. Paulines for Life, 4(1), pp. 6-7, 2006.

[25]V. Akande, “If sex is it, let Ghanaian Movies Rule!”, The Nation, Saturday January 16. pp. 21-36, 2010.

[26]Unwom, Oguchi et al., Audience Perception of Sexual Contents in Nigerian Movies. New Media and Mass communication, 19, 16-25, 2013.

[27]C. Ojukwu and P. E. Ezenandu. “A Paradigm Shift From Tradition to Modernity in Nollywood’s Projection of African Narratives”. Global Journal of Human Social Sciences, 12(5), 21-26, 2012..

[28]L. Gasper, Vital Social problems. Berkeley: Mr. Gutcham Publishing Corporation, 1968.