Emotion detection is an application that is widely used in social media for industrial environment, health, and security problems. Twitter is ashort text messageknown as tweet. Based on content and purposes, the tweet can describes as information about a user’s emotion. Emotion detection by means oftweet, is a challenging problem because only a few features can be extracted. Getting features related to emotion is important at the first phase of extraction, so the appropriate features such as a hashtag, emoji, emoticon, and adjective terms are needed. We propose a new method for analyzing the linkages among features and reducedsemantically using Non-Negative Matrix Factorization (NMF). The dataset is taken from a Twitter application using Indonesian language with normalization of informal terms in advance. There are 764 tweets in corpus which have five emotions, i.e. happy (senang), angry (marah), fear (takut), sad (sedih), and surprise(terkejut). Then, the percentage of user’s emotion is computed by k-Nearest Neighbor(kNN) approach. Our proposed model achieves the problem of emotion detectionwhich is proved by the result near ground truth.