With the aim to take forward the digital India mission, it is essential to building a template for intuitive e-commerce shopping site so that users can shop easily, without taking any special training. We have achieved this using several steps. First, we have documented mental model and behavioral patterns of end users while they were interacting with the shopping site. We have mapped existing shopping sites with the mental model, behavioral pattern and as a result, problem themes are identified. Effective procedures are identified to make GUI for the e-commerce shopping sites more intuitive. Based on these procedures, the prototype is designed and validated. Finally, the template for intuitive e-commerce shopping site is formed.