John N. Malala is an Associate Professor of Interactive Multimedia in the Nicholson School of Communication at the University of Central Florida in Orlando, Florida (USA). The author holds a Ph.D. degree in Electronic Imaging and Media Communication from the University of Bradford in the UK where he was a member of the Virtual Environment Research Group. While his doctoral dissertation focuses on virtual learning environments, his research interests include Data Mining, Human-Computer Interaction, Educational Technology, Political Communication, and Cyber Culture.