Digital watermarking is one of the ways to have Copyright protection for digital information. The digital watermarking scheme used for watermark embedding has to satisfy robustness property to ensure the security of the secret information hidden. The scheme presented here will support the above said statement significantly. We propose here the scheme as composition of both blind and non-blind digital watermarking technique in a process of serial watermarking. A secret binary image is embedded in the first cover image to get first watermarked image by using blind watermarking technique. Then this first watermarked image is again embedded into second cover image to get serial watermarked image using non-blind watermarking technique. To extract secret binary image, first non-blind watermark extraction technique and then blind watermark extraction techniques are used. From this composite approach and serial watermark embedding procedure, we achieved considerable fidelity and robustness against - Rotation, JPEG compression and for noises Salt & pepper, Gaussian, Speckle, Poisson and multiple noises.