Non-computing students often encounter greater challenges in programming courses compared to their computing counterparts, primarily stemming from a lack of motivation in the subject. Motivation plays a pivotal role in the success of introductory programming (IP) modules, with intrinsically and extrinsically motivated students exhibiting greater enjoyment and engagement in learning activities. While numerous studies have attempted to enhance motivation in IP modules, most have focused on computing students which is influenced lar gely by the constructivist theory. This paper addresses this gap by proposing a cognitive-based teaching framework aimed at bolstering motivation among non-computing students. The proposed approach employs the Explicit Instruction paradigm, where the instructor first designs learning strategies and provides students with detailed explanations, demonstrations, examples, and non-examples. This enables the students to apply the strategies in groups, practice with feedback, and finally individually. The effectiveness of this approach was assessed using first-year students at two universities, one in South Africa and the other in Cameroon. We collected student motivation data using a quantitative questionnaire post-experiment. The results indicate that the proposed teaching method had a positive impact on participant motivation in terms of attendance, perceived relevance, confidence, and satisfaction. However, the specific degree of improvement varied among the participants.