International Journal of Modern Education and Computer Science (IJMECS)
IJMECS Vol. 13, No. 2, 8 Apr. 2021
Cover page and Table of Contents: PDF (size: 308KB)
Analyzing the Impact of Search Engine Optimization Techniques on Web Development Using Experiential and Collaborative Learning Techniques
Full Text (PDF, 308KB), PP.1-10
Views: 0 Downloads: 0
Author(s)
Index Terms
Search engine optimization, website designing, content optimization, structure optimization, website traffic, experiential learning technique, collaborative learning technique.
Abstract
A well designed website using various search engine optimization (SEO) techniques can help to survive in the competition. Thus, for the students who are likely to be web developer in future; learning the theoretical concept of SEO is not enough. The way in which SEO strategy is being drafted varies as per the purpose of website. Hence along with the concept assimilation, instructor needs to make the student think critically to identify the problem and solve it in best possible way. Hence to explore the board panorama of SEO techniques, experiential and collaborative leaning techniques are used. The main objective of the study is to analyses the impact of these modern techniques on depth of concept assimilation by students. To ascertain the effect of these learning techniques, analytical data of the entire website is analyzed. Also feedback is taken from student to know their perception about the whole process. It has been found that students enjoyed the whole learning process. The analytical data proves that the website performed really well which in turn proves that student got in depth understanding of the concept and they were able to implement it commendably in real world scenario.
Cite This Paper
Dipti Yogesh Pawade, " Analyzing the Impact of Search Engine Optimization Techniques on Web Development Using Experiential and Collaborative Learning Techniques", International Journal of Modern Education and Computer Science(IJMECS), Vol.13, No.2, pp. 1-10, 2021.DOI: 10.5815/ijmecs.2021.02.01
Reference
[1] John I Jerkovic, “SEO Warriors”, O'Reilly Media; 1st edition, 2009
[2] Dipti Pawade, Avani Sakhapara, “First Step towards Search Engine Optimization” First edition, LAP LAMBERT Academic Publishing (May, 2018), ISBN- 978-613-9-83042-8.
[3] Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin, “The Art of SEO: Mastering Search Engine Optimization”, O'Reilly Media; 2 edition, 2012
[4] Mills, Julie, David Treagust. 2003. “Engineering Education - Is Problem-Based or Project-Based Learning the Answer?” Australasian Journal of Engineering Education 3 (2): 2–16. doi:10.1108/13552540210420989.
[5] Biggs, John, and Catherine Tang. 2011. Teaching for Quality Learning at University. Teaching for Quality Learning at University. 4th editio. Berkshire, UK: Society for Research into Higher Education & Open University Press.
[6] Padmashree Desai ; Achyut Bhandiwad ; Ashok S. Shettar “Impact of Experiential Learning on Students' Success in Undergraduate Engineering”
[7] Kolb, David A. 1984. “Experiential Learning: Experience as The Source of Learning and Development.” Prentice Hall, Inc., no. 1984: 20–38. doi:10.1016/B978-07506-7223-8.50017-4.
[8] Ayob, Afida, Aini Hussain, Mohd Marzuki Mustaf, and Muhd Fauzi Aminuddin Shazi Shaarani. 2011. “Nurturing Creativity and Innovative Thinking through Experiential Learning.” Procedia – Social and Behavioral Sciences 18: 247–54. doi:10.1016/j.sbspro.2011.05.035.
[9] Verner, I.M., and E. Korchnoy. 2004. “Experiential Learning through Designing Robots and Generating Motion Behaviors.” Proceedings World Automation Congress, 2004. 15 (4): 758–65. doi:10.1109/WAC.2004.185192.
[10] Kosnik, R. D., Tingle, J. K., & Blanton, E. L., III. (2013). Transformational learning in business education: The pivotal role of experiential learning projects. American Journal of Business Education, 6(6), 613-630.
[11] Nguyen Van, Hanh & Hợp, Nguyễn. (2017). Experiential Learning Projects in Engineering Education.
[12] Antonio L.Leal-Rodríguez, GemaAlbort-Morantb, “Promoting innovative experiential learning practices to improve academic performance: Empirical evidence from a Spanish Business School”, Journal of Innovation & Knowledge, Volume 4, Issue 2, April–June 2019, Pages 97-103
[13] B.M. Burke, Experiential professional development: A model for meaningful and long-lasting change in classrooms Journal of Experiential Education, 36 (3) (2013), pp. 247-263
[14] Clark, Robert & Threeton, M.D. & Ewing, John. (2010). The Potential of Experiential Learning Models and Practices In Career and Technical Education & Career and Technical Teacher Education. Journal of Career and Technical Education. 25. 46-62. 10.21061/jcte.v25i2.479.
[15] Nooghabi, SN., Iravani H., Fami HS. [2011]. A study on present challenges on experiential learning of university students [University of Tehran, The Colleges of Agriculture and Natural Resources, Iran]. Procedia Social and Behavioral Science [15] pp. 3522-3530.
[16] Suckarieh, G. and Krupar, J. [2005]. "Leadership and Teamwork Education for Engineering and Technology Students: An Experiential Learning and Community Service Approach," in ASEE Annual Conference & Exposition.
[17] Yadav, A., Subedi, D., Lundberg, M.A. and Buntin, C.F. [2011]. "Problem-based Learning: Influence on Students' Learning in an Electrical Engineering Course," Journal of Engineering Education, vol. 100, no. 2, pp. 253-280.)
[18] Osagiede, A., Cox, M.F. and Ahn, B. [2013]. "Purdue University's Engineering Leadership Program: Addressing the Short-fall of Engineering Leadership Education," in ASEE Annual Conference & Exposition.
[19] Albdeli, YM., Frank B. [2005]. A Problem Based/Experiential Learning Approach to Teaching Maintenance Engineering. Proceedings of the 2005 ASEE. AaeE 4th Global Colloquium on Engineering Education. Australasian Association for Engineering Education.
[20] C. C. Tseng. [2013]. Connecting Self-directed Learning with Entrepreneurial Learning to Entrepreneurial Performance. International Journal of Entrepreneurial Behavior dan Research, 19 [4], 425- 446.
[21] Dumiyati. [2015]. Pendekatan Experiential learning dalam Perkuliahan Kewirausahaan di Perguruan Tinggi untuk Menghadapi Asean Economic Community [Suatu Kajian Teoretis]. Prosiding Seminar Nasional Profesionalisme Pendidik dalam Dinamika Kurikulum Pendidikan di Indonesia pada Era MEA, hlm. 87- 97, Yogyakarta: FE Universitas Negeri Yogyakarta.
[22] Stephanus Fajar Pamungkas, Indah Widiastuti, and Suharno “Kolb’s experiential learning for vocational education in mechanical engineering: A review” AIP Conference Proceedings 2114, 030023 (2019); https://doi.org/10.1063/1.5112427
[23] Mosley, P., Ardito, G., & Scollins, L. (2016). Robotic cooperative learning promotes student STEM interest. American Journal Of Engineering Education, 7(2), 117-128.
[24] Jansen, A. (2012). Developing productive dispositions during small-group work in two sixth-grade mathematics classrooms: Teachers' facilitation efforts and students' self-reported benefits. Middle Grades Research Journal, 7(1), 37-56. Retrieved from http://pearl.stkate.edu/docview/1458788304?accountid=26879
[25] Zhu C. (2012). Student Satisfaction, Performance, and Knowledge Construction in Online Collaborative Learning. Educational Technology & Society, 15 (1), 127–136.
[26] Leite Maria C. (2009). The impact of cooperative learning in English language learners’ academic achievements
[27] Olga V. Sumtsova, Tatiana Yu.Aikina, Liudmila M. Bolsunovskaya, “Collaborative Learning at Engineering Universities: Benefits and Challenges”
[28] Mark Guzdial, Pete Ludovice, Matthew Real, Tom Morley, Karen Carroll, Akbar Ladak, “The challenge of collaborative learning in engineering and math”
[29] Trespalacios, J., Chamberlin, B., & Gallagher, R. R. (2011). Collaboration, engagement & fun: How youth preferences in video gaming can inform 21st century education. TechTrends, 55(6), 49-54. doi:http://dx.doi.org.pearl.stkate.edu/10.1007/s11528-011-0541-5
[30] https://analytics.google.com/analytics/web/
[31] C. Zhu and G. Wu, “Research and Analysis of Search Engine Optimization Factors Based on Reverse Engineeing”, Third International Conference on Multimedia Information Networking and Security, China, 2011, pp. 225-228.
[32] https://moz.com/
[33] https://kwfinder.com/
[34] https://www.semrush.com/
[35] https://ads.google.com/intl/en_in/home/tools/keyword-planner/
[36] M. Cui and S. Hu, “Search Engine Optimization Research for Website promotion”, International Conference of Information Technology, Computer Engineering and Management Sciences, Chaina, 2011, pp. 100-103
[37] V. N. Gudivada, D. Rao, and J. Paris, “Understanding Search-Engine Optimization,” Computer, vol. 48, no. 10, pp. 43–52, 2015.