[1]SCHMIDT, MARIE EVANS and VANDEWATER, ELIZABETH A. (2008). “Media and Attention, cognition and school achievement. Future of children, Vol. 18, No.-1, pp-63-85 FROM www.futureofchildren.org
[2]KIRKORIAN, HEATHER L; WARTELLA, ELLEN A; and ANDERSON, DANIAL R. (2008). “Media and Young children are learning.” Future of children, Vol. 18, No.-1, pp-39-61 FROM www.futureofchildren.org
[3]WYATT, LISA MARCEL (2006). “Racial differences in television watching, family context and reading achievement.” Dissertation Abstracts International (A), The Humanities and social sciences, Vol. 66, No.-8, pp-3106A-3107A FROM www.eric.org
[4]SHEJWAL, B.R. and PURAYIDATHIL, JOY (2006). “Television viewing of higher secondary students: Does it affect their academic achievement and mathematical reasoning.” Psychology and developing societies FROM www.sagepublication.com
[5]ARYA, KALPNA (2004). “Time spent on television viewing and its effect on changing values of social going children.” Antropologist, Vol. 6(4), pp-269-271 FROM www.google.com
[6]KROSRICK, JOHN A.; ANAND SOWMYA NARAYAN; HARTL, SCOTT P. (2003). “Psychological predictors of heavy television viewing among preadolescents and adolescents.” Basic and Applied social psychology, Vol. 25(2), pp-87-110, Lawrence Eribaum Associates, Inc. FROM www.google.com
[7]HERSHBERGER, A. (2002). “The evils of television- The amount of television viewing and school performance level.” Retrieved Jan. 2009 IN www.isub.edu/journal/2002/hershberger.
[8]TAJ, H. and MASTHAN, N.S. (1998) “Television: A spurt to modern perspectives of education.” Psycho-lingua, Vol. 28(2), pp-167-169.
[9]KAUR, J. (1998). “Impact of viewing TV on the social life of rural illiterate and neo-illiterate adults.” Psycho-lingua, Vol. 28(1), pp-39-44.
[10]AGARWALLA, SUNITA (1998). “A study of the educational impact of television on the social and moral development of the women in the Greater Guwahati area.” Ph.D. Gauhati University, Gauhati IN Six surveys of researches in education, Vol. I, pp-156.
[11]PANDA, M. and YADAVA, R. (2005). “Implicity creativity theories in India: An Exploration.” Psychological studies, Vol. 50(1), pp-32-39.
[12]ISEN, A. M. (2000), “Positive affective and decision making” IN M Lewis and J Haviland. Editors, Handbook of Emotions, Guilford, New York IInd edtion.
[13]KAILE, HARNEK and PUNIA, TEJINDER KAUR (1994). “Relationship between creativity and socio-economic status.” Experiment in Education, Vol. 22(2), pp-35-39.
[14]RAJ, H. SANADA (1994). “Fluency, flexibility and Originality as correlates of intelligence.” The Creative Psychologist, Vol. 6(1&2), pp-25-30.
[15]CHAURASIA, OMKAR (1993). “Family functioning and creative abilities.” Perspective in Psychological Research, Vol. 16(1&2), pp-61-63.
[16]SINGH, BANSH GOPAL (1993). “Creativity as a function of reinforcement oriented teaching strategy as perceived by pupils.” Indian Journal of Psychometry and Education, Vol. 24(1), pp-31-36.
[17]PANDEY, R.C. and KHARKWAL, MEENA KUMARI (1993). “Creativity and socio-economic status.” Perspective in Psychological Researches, Vol. 16(1&2), pp-27-29.
[18]MARK, A. RUNCO and KATHY, PEZDET (2009). “The effect of television and radio on children’s creativity.” Human Communication Research, Vol. 11, Issue- 1, pp-109-120, International communication association FROM www.google.com.
[19]IU, KEYNE HAR YEE (2003), “Relationship between Hong Kong Children’s creativity and their television viewing habits” From www.google.com
[20]SINGER, D. G. and SINGER, J. L. (2001), Handbook of children and the media, Thousands Oaks, Calif. Sage Publication.IU, KEYNE HOR YEE (2003). “Relationship between Hong Kong children’s creativity and their television viewing habits.” FROM www.google.com
[21]MACBETH, T.M. (1996). “Indirect effects of Television: creativity, persistence, school achievement and participation in other activities.” “Tuning into young viewers: social science perspectives on Television, pp-149-219, Thousand Oaks, CA FROM www.sagepub.com
[22]FURU (1971) IN T. M. MacBeth (1996) “Indirect effects of television” IN T M MacBeth (Ed.) “Tunning in to Young viewers : Social science perspectives on Television” Thousand Oaks CA: SAGE pp-149-219.
[23]WADE, S. E .(1971) “Adolescence, creativity and media” American Behavioral Scientist Vol. 14, pp-341-351 FROM www.sagepub.com/journal’sreprints.nav
[24]SINGER, J. L. and SINGER, D. G. (1981) “Television, Imagination and aggression: A study of preschoolers” Hillsdale NJ: Lawrance Erlbaum.
[25]WILLIAM, T. M. etal. (1986) “The impact of Television: A Natural Experiment in three communities.” Academic Press Ins.
[26]COLLINS, W. A. (1983) “Interpretation and inference in children’s television viewing” IN J. BRYANT & D.R. ANDERSON (Eds.) Children’s understanding of television: Research on attention and comprehension. New York, Academic Press. pp-125-150.
[27]BEITTEI, K .R. (1966) “Instructional media for creativity in the arts” Instructional Media and Creativity. Edited by C Taylor, New York, John Willey and sons.
[28]WILLIAM, P. A. , HAERTEL,E. H., HAERTEL, G. D. and WALBERG, H. J. (1982) “The impact of leisure-time television on social learning: A Research synthesis” American Educational Research Journal (19) pp-19-50 IN Media and Young children’s learning (2000) FROM www.futureofchildren.com
[29]SETH, INDU (1983) “A study of effectiveness of educational television on the educational development of primary school children” Ph.D. Education, Maharaja Sayojiro University of Baroda IN Fourth survey of researches in education, NCERT.
[30]SUDAMA, G. R. and GOYAL, D. R. (1984) “Students and school TV program” Experiment in Education. 12(10). Pp-174-180.
[31]MOHANTY, P. C. (1988) “A critical study of the educational television program for the primary school children in Orissa.” Ph.D. Education Utkal University IN Fifth survey of researches in education. Vol.-11, pp-1382, NCERT.
[32]KAPADIA, A. M. (1992) “The impact of television on student’s learning: An exploration” Ph.D. Education, South Gujrat University IN Fifth survey of education, Vol.II, pp-1371, NCERT
[33]Ibid
[34]VAN, DER VOORT and VALKENBURG, P. M. (1994) “Television’s impact on fantasy play: A review of research.” Development Review 14, pp-27-51.
[35]SCHNEIDER, C. (1987) “Children’s television- The art, the business and how it works.” NTC Business book FROM www.eric.gov
[36]FREDRICH-COFER, L. K., HUSTON-STEN, A., KIPNIS, D. M., SUSMAN, E. J. and CLEWELL, A. S. (1979) “Environmental enhancement of pro-social television content: effects on interpersonal behavior, imaginative play and self regulation in Natural setting” Development Psychology (15), pp-637-646.
[37]TOWER, R. B., SINGER, D. G., SINGER, J. L. and BIGGS, A. (1979) “Differential effects of television programming on preschooler’s cognition, imagination and social play.” Orthopsychat, (49), pp-265-271.
[38]HOWE, M. J. A. (Eds.) (1983) “Learning from television: psychological and educational research” London Academic Press Ltd.
[39]WILLIAM, T. M. etal. (1986) “The impact of Television: A Natural Experiment in three communities.” Academic Press Ins.