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CHEN Xiang-Bing

Work place: School of Economics and Management, Beijing University of Posts and Telecommunications, BeiJing, China

E-mail: Xbchen126@126.com.cn

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An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels

By CHEN Xiang-Bing XIAO Kai

DOI: https://doi.org/10.5815/ijem.2012.04.07, Pub. Date: 29 Aug. 2012

This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.

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