IJEM Vol. 2, No. 4, 29 Aug. 2012
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Price dispersion, online retail commodity, product levels
This paper cares about the online price dispersion and analyses the online retail commodity as a complex. This paper analyses the attributes of the product layer of the online retail commodity and the characters of the online customers, and divided the online payment into two parts: the payment of the core value and the willingness of the added-value payment. And then this paper explains the online price dispersion by the attributes of online retail commodity’s dimension which affect the online customers directly.
CHEN Xiang-Bing,XIAO Kai,"An Analysis on Price Dispersion in Online Retail Market Based on the Different of the Product Levels", IJEM, vol.2, no.4, pp.54-58, 2012. DOI: 10.5815/ijem.2012.04.07
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