Work place: Maharshi Dayanand University, Department of Computer Science and Applications, Rohtak, India
E-mail: hooda.pankaj@gmail.com
Website: https://orcid.org/0009-0007-1089-3956
Research Interests:
Biography
Pankaj Hooda is currently pursuing Ph.D in Computer Science from Department of Computer Science & Applications, MaharshiDayanand University, Rohtak. He is doing his research in Data Mining. He has published many research papers in renowed International Journals and attended many conferences.
By Pankaj Hooda Pooja Mittal Bala Dhandayuthapani Veerasamy Ruby Bhatt Chatti Subba Lakshmi Shoaib Kamal Piyush Kumar Shukla
DOI: https://doi.org/10.5815/ijmecs.2025.01.07, Pub. Date: 8 Feb. 2025
Customer attrition is a major issue that affects the telecom industry as it reduces the company’s revenues and the overall customer base. Solving this problem involves the use of accurate prediction models that utilize CRM data and machine learning algorithms. Though several research papers have been written and published on CCP in the telecom industry, the existing models lack reliability and accuracy. The use of sophisticated data mining and machine learning techniques has been widely practised for improving predictive models. Churn prediction models that exist have their problems in terms of accuracy and errors. It is still important to develop more sophisticated models that can work well with large data and give accurate predictions. Therefore, this work aims to offer the OKMSVM model for multiclass cancer-type classification. The method applied for the dimensionality reduction pre-process is Kernel Principal Component Analysis (KPCA) and the feature selection pre-process is done using Ant Lion Optimization (ALO). This combination assists in improving the chance of the prediction and also the reduction of probable errors. The performance of the proposed OKMSVM model was compared with some of the most common churn prediction models such as HTLSVM, DNN, ICPCSF and other ML models. It was seen that the OKMSVM model outperformed other models with an accuracy of 91. 5%, an AUC of 85. Accurate, with a correlation coefficient of 0. 838. It further shows that this model is better than the current models in the market in estimating customer churn.
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