Work place: Department of Computer Science & Engineering, Guru Nanak Instructions Technical Campus(Autonomous), Ibrahimpatnam, Ranga Reddy district, Hyderabad - 501506, Telangana State, India
E-mail: subbalakshmichatti@gmail.com
Website: https://orcid.org/0000-0002-8339-3756
Research Interests:
Biography
Ch. Subba Lakshmi is working as Professor & HOD of CSE- Cyber Security & CSE- Data Science, Guru Nanak Institutions Technical Campus (Autonomous). She did her MCA from Osmania University in the year of 2001, M. Tech. in Computer Science & Engineering from JNTU, Hyderabad. She obtained her Ph. D in Computer Science & Engineering in the domain of Data Mining and Soft Computing from K L University, Guntur Dist., Andhra Pradesh in 2017. She has guided 15 research oriented projects for Post Graduate and Graduate students. She has published 20 research papers in reputed Scopus/SCI/UGC indexed International Journals and presented 07 research papers in International Conferences. She attended and conducted government-funded short-term courses, Faculty Development Programs (FDP’s), seminars, workshops and delivered expert lectures in the domain of Computer Science.She has filed/published 6 patents in Indian patent office journal and one patent in International. She guided students through 35 mini and 36 major projects on Big Data, Data Mining, Java and .Net technologies for UG (B. Tech.) and PG (MCA/M. Tech.) on various applications.
By Pankaj Hooda Pooja Mittal Bala Dhandayuthapani Veerasamy Ruby Bhatt Chatti Subba Lakshmi Shoaib Kamal Piyush Kumar Shukla
DOI: https://doi.org/10.5815/ijmecs.2025.01.07, Pub. Date: 8 Feb. 2025
Customer attrition is a major issue that affects the telecom industry as it reduces the company’s revenues and the overall customer base. Solving this problem involves the use of accurate prediction models that utilize CRM data and machine learning algorithms. Though several research papers have been written and published on CCP in the telecom industry, the existing models lack reliability and accuracy. The use of sophisticated data mining and machine learning techniques has been widely practised for improving predictive models. Churn prediction models that exist have their problems in terms of accuracy and errors. It is still important to develop more sophisticated models that can work well with large data and give accurate predictions. Therefore, this work aims to offer the OKMSVM model for multiclass cancer-type classification. The method applied for the dimensionality reduction pre-process is Kernel Principal Component Analysis (KPCA) and the feature selection pre-process is done using Ant Lion Optimization (ALO). This combination assists in improving the chance of the prediction and also the reduction of probable errors. The performance of the proposed OKMSVM model was compared with some of the most common churn prediction models such as HTLSVM, DNN, ICPCSF and other ML models. It was seen that the OKMSVM model outperformed other models with an accuracy of 91. 5%, an AUC of 85. Accurate, with a correlation coefficient of 0. 838. It further shows that this model is better than the current models in the market in estimating customer churn.
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