Work place: Department of Computer Science Medi-Caps University, Indore, Madhya Pradesh, India
E-mail: ruby.bhatt@medicaps.ac.in
Website: https://orcid.org/0000-0003-1872-8828
Research Interests:
Biography
Ruby Bhatt is associated with Medi-Caps University, Indore as an Assistant Professor in Dept. of Computer Science. She has been awarded her Doctor of Philosophy in Computer Science, from Department of Computer Science and Engineering, Rabindranath Tagore University (RNTU), Bhopal. Her area of interest includes Wireless Sensor Networks, Security Issues in Sensor Networks, Artificial Intelligence and Data Mining and Data Analytics. She has been working on Fruit Fly Optimization Algorithm. She has attended many National and International Conferences and also, she has many Research Paper Publication to her credit. She has authored several research papers in referred journals and around 15 conference papers on Security Issues in Wireless Sensor Network and Optimization Techniques. She is recipient of RULA Award for Best Research Paper in Computer Communication in Elsvier Journal. She has been Guest Speakers in various webinars of different colleges on various topics. She has hosted several Webinars.
By Pankaj Hooda Pooja Mittal Bala Dhandayuthapani Veerasamy Ruby Bhatt Chatti Subba Lakshmi Shoaib Kamal Piyush Kumar Shukla
DOI: https://doi.org/10.5815/ijmecs.2025.01.07, Pub. Date: 8 Feb. 2025
Customer attrition is a major issue that affects the telecom industry as it reduces the company’s revenues and the overall customer base. Solving this problem involves the use of accurate prediction models that utilize CRM data and machine learning algorithms. Though several research papers have been written and published on CCP in the telecom industry, the existing models lack reliability and accuracy. The use of sophisticated data mining and machine learning techniques has been widely practised for improving predictive models. Churn prediction models that exist have their problems in terms of accuracy and errors. It is still important to develop more sophisticated models that can work well with large data and give accurate predictions. Therefore, this work aims to offer the OKMSVM model for multiclass cancer-type classification. The method applied for the dimensionality reduction pre-process is Kernel Principal Component Analysis (KPCA) and the feature selection pre-process is done using Ant Lion Optimization (ALO). This combination assists in improving the chance of the prediction and also the reduction of probable errors. The performance of the proposed OKMSVM model was compared with some of the most common churn prediction models such as HTLSVM, DNN, ICPCSF and other ML models. It was seen that the OKMSVM model outperformed other models with an accuracy of 91. 5%, an AUC of 85. Accurate, with a correlation coefficient of 0. 838. It further shows that this model is better than the current models in the market in estimating customer churn.
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