Bala Dhandayuthapani Veerasamy

Work place: Department of IT, College of Computing and Information Sciences, University of Technology and Applied Sciences, Shinas campus, Oman

E-mail: bala.veerasamy@utas.edu.om

Website: https://orcid.org/0000-0002-8310-0642

Research Interests:

Biography

Bala Dhandayuthapani V. is a faculty member at the Department of Information Technology, College of Computing and Information Sciences, University of Technology and Applied Sciences, Shinas campus, Sultanate of Oman. He has 22 years of experience as an IT faculty member, including in India, Ethiopia, and Oman. He received his PhD in information technology and computer science from Manonmaniam Sundaranar University, Tamil Nadu, India. His primary research interests are parallel and distributed computing, cloud computing, secure software applications, and data sciences. He has published over forty peer-reviewed technical research papers in international journals and conference proceedings, and he has a patent. He is the author of the textbooks An Introduction to Parallel and Distributed Computing through Java, Foundations of Data Science, and Cryptography and Cyber Security.

Author Articles
Enhancing Churn Prediction through Advanced Machine Learning Techniques for Modern Education in Computer Science

By Pankaj Hooda Pooja Mittal Bala Dhandayuthapani Veerasamy Ruby Bhatt Chatti Subba Lakshmi Shoaib Kamal Piyush Kumar Shukla

DOI: https://doi.org/10.5815/ijmecs.2025.01.07, Pub. Date: 8 Feb. 2025

Customer attrition is a major issue that affects the telecom industry as it reduces the company’s revenues and the overall customer base. Solving this problem involves the use of accurate prediction models that utilize CRM data and machine learning algorithms. Though several research papers have been written and published on CCP in the telecom industry, the existing models lack reliability and accuracy. The use of sophisticated data mining and machine learning techniques has been widely practised for improving predictive models. Churn prediction models that exist have their problems in terms of accuracy and errors. It is still important to develop more sophisticated models that can work well with large data and give accurate predictions. Therefore, this work aims to offer the OKMSVM model for  multiclass cancer-type classification. The method applied for the dimensionality reduction pre-process is Kernel Principal Component Analysis (KPCA) and the feature selection pre-process is done using Ant Lion Optimization (ALO). This combination assists in improving the chance of the prediction and also the reduction of probable errors. The performance of the proposed OKMSVM model was compared with some of the most common churn prediction models such as HTLSVM, DNN, ICPCSF and other ML models. It was seen that the OKMSVM model outperformed other models with an accuracy of 91. 5%, an AUC of 85. Accurate, with a correlation coefficient of 0. 838. It further shows that this model is better than the current models in the market in estimating customer churn.

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